Advertising has become not only part of the daily operation of company but also the crowds’ daily life, whether you like it or not. It seems that advertisement appear wherever you been. And there are so many sort of advertisement , television , bus , magazine,social media,even the clothes that people wear, it seems very hard to prevent.
Besides still more traditional forms of advertising, such as Promotional Items – are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water – the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool.
Promotional items allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand – the better results you will see in business and sales.
Well, a lot of the time it depends what your business actually is and what your budget is too. Both these things are likely to influence the type of promotional items you opt for. In general though, most companies tend to opt for things such as:
Stationary: notepads, pens, pencils, rulers, erasers
Bags: could include purses
Business items: business card holder, address book, laptop sleeve
Desk Accessories: Mugs, Glass, Calendars
Clothing: T-shirts, caps, hats, socks, gloves, sweat bands
Whilst these are the most common items – you really can be inventive with this. In fact, it is often the more inventive choices for promotional items that are the most successful.
Keep in mind the niche you’re hoping to target though too. For example; t-shirts, caps and running waist bags are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches. Try not to make the item “over branded” too – a product that is subtle and will actively be used will be much more effective.
Perhaps you’re looking to catch the eye of a potential client or customer? In which case – sending them a free gift (in the form of a promotional product) is a great idea, as they’re more likely to pay attention to your business and brand if you’ve made the effort to send them something. Another occasion you could distribute them is during a trade show, an open day, or just out in public? You’d be surprised at how much attention “free stuff” will earn you and how people’s curiosity will be roused. Have people form a queue around your distributors and watch the curiosity build, and your brand’s reputation too with these trade show giveaways.
There are many outlets out there that stock and personalize cheap promotional items that you can then distribute. A great idea for small businesses (with small budgets) is to trial a few items first – this way you see which are most successful and which get the best return on investment.
When executed properly a promotional item marketing strategy can be hugely successful and very rewarding, both for sales and revenue, and the brand’s awareness and reputation. So don’t rush into it, consider your option and find the perfect item.